After much anticipation, Nielsen Spain hosted a Global Open Day in their offices in Madrid, on May 31st 2017, welcoming IE students as prospective, future employees. The event was led by the Client Operations Director Gonzalo Sanchez and featured presentations from some of the most talented people in the company. Speakers included key employees from a variety of professional areas: Manufacturing – Isabel Jimenez (Client Account Manager), Retail – Clara Colodro (Account manager), Operations – former IE student Christina Stathopoulos (Project Dev’t & Big Data Engineer), Technology & Innovation – Federico Quirós (AppDev Mirror Manager) just to name a few.
The speakers were lively and energetic, introducing and walking us through their daily life at the biggest research company in the world. They shared examples of their activities with clients highlighting the lasting impact that the ‘N-gen’ always strives to make on them. The presentations were very informative, interesting and somewhat positively surprised some of us, who imagined Nielsen slightly differently.
As for the employees, there were two major traits visible to my eye that all of them shared: they possessed an immense passion for what they do and ambition to make a difference, each time – every day – making their working lives purposeful. Most of them had been growing with Nielsen for many years, working all around the world, helping some of the biggest players in the industry make sense out of data – the essential element of any successful business in today’s world.
The second part of the evening was a retail store simulation, which I found very engaging and stimulating. Sergio Hernando, the Analytics Director, together with Javier Carrero (Senior Consultant) showed us and demonstrated some of the newest technological innovations Nielsen is currently working with and further developing. One of them were the Virtual Glasses used to measure brand recognition in the store and analyse shopper’s behaviour. It was fascinating to see where technology meets science.
The last presentation was oriented around global career opportunities within the company and was led by Milagros Arias, Senior Client Operation Director, currently based in the UK.
The evening closed with a cocktail and a one-off chance to network with the presenters, who were extremely friendly sharing their professional and personal experiences and giving away tips for a successful start in the company.
In conclusion, I think The Global Open Day was a fantastic initiative that shed the light into the soul of Nielsen, its culture and its people. It was an insightful journey through the company’s operations and spirit that drives today’s innovation in research and data sciences. Special thanks to organisers Shuo Xing from IE Talent & Careers dept. and Gonzalo Sanchez from Nielsen Spain for making this unforgettable day possible.