Some of Spain’s most innovative companies came to IE last May 27 to participate in the first Communication Career Fair organized by the IE Communication Club. Participants had the chance to hear the latest communication trends from Fernando Polo, Executive Director of the social business consultancy, Territorio Creativo, Luz Erhardt, Executive Director at Saffron Brand Consultants, Scott Witters, founder of the event technology start up Glownet and Sebastian Rouze, founder of the interactive agency MaxValley. The executives also presented profiles of candidates they are after.
“We need thinkers and doers. This is different from the traditional model that the agencies were only the thinkers,” said Fernando Polo, executive director from Territorio Creativo, in the opening presentation of the event.
This new professional profile is something companies are struggling to find in the market today, according to the academic director of IE’s Master in Corporate Communication, Laura Illia.
“I liked a lot the attitude of the companies attending the event. They came with a lot of interest to get to know our IE students. I had the opportunity to talk the speakers from the represented companies and they told me that they are always open to create a position if they see that a person is really high talented,” said Laura.
The Career Fair was organized by IE’s Communication Club to give students an opportunity to network with some of the top companies in the sector, said Angelica Misa, IE Communication Club coordinator.
Angelica explained how this event came to life, “The students of the Master in Corporate Communication missed the annual career fair last October. It felt like it was a shame that we were not able to get the same opportunities as the others did, so I decided to take it upon myself to be proactive and find opportunities to connect with companies that were specifically looking for communication professionals.”
The event was co-sponsored by the IE Career Management Center and the IE School of Communication, and was made possible due to the work of the Communication Club members, Alvaro Troyano, Adriana Joseph, Rosa Casoni, Eric Rivas, Paulo Justus, Maria Estrela, Dalia Akl, Marc Ponce and Lily Kfoury.
The next Communication Club event will be this Tuesday, June 17. The president of the Coolhunting Community in Spain, Manuel Serrano Ortega, will come to IE to explain everything about the trend hunting industry.