Through this three step process, you’ll be able to define – and, most important, articulate – your personal brand in a flexible, conversational way – and not force you to memorize some sterile elevator pitch that may or may not interest your audience. Let’s get started!
Step 1: Pick Four Words That Describe You
In just one moment, these four words should tell you (and a potential new relationship, mentor or employer) exactly what you are all about. Choose carefully! Cliché words like “dependable” and “detail-oriented” will simply get you thrown into the “no thank you” pile with many others.
Here are examples of four words that will do a great job of sparking future interest in you:
- For a more experienced workforce professional: “Passion. Performance. Innovation. Mentor.”
- For an entry-level candidate: “Coachable. Learner. Hustle. Entrepreneurial.”
Step 2: Create One Sentence that Describes You
Next, using no more than 8 to 12 words, generate a single sentence that clearly demonstrates who you are from a professional point of view. No generic “mother of two” or “college student” filler – this sentence must sell your unique ability to contribute in the workforce.
- Workforce veteran: “A passionate mentor and innovative contributor with a bulldog work ethic.”
- Emerging talent: “An entrepreneurial spirit with a coachable mindset, ready to contribute now.”
Please note that neither of these examples includes “what” that person does professionally (CPA, engineer, etc.). Your resume and application will do that for you. Here, you want to show who you are – and how you’ll fit in with the company’s culture!
Write – and Practice – Your 60-second Elevator Pitch
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