5 Must Do’s for an Impeccable Personal Branding

What is personal branding? Our favorite definition is the one from Amazon´s founder Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” Here are 5 must do’s for an impeccable personal branding. / ¿Qué es una marca personal? Nuestra definición favorita es la del fundador de Amazon, Jeff Bezos: “Tu marca es lo que la gente dice de ti cuando no estás presente”. Aquí os damos cinco consejos para conseguir una marca personal de éxito.

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Michael Helfenberger

Success Stories: Michael Helfenberger at UBS

Michael Gustav Helfenberger, Dual Degree IE Business School IMBA ’15 and Yale School of Management MAM ’16 graduate, will be joining UBS at their New York City offices in July 2016. In this new endeavor, as a citizen of Switzerland and Brazil, he will be running a new strategic unit within the international broker dealer & private bank division of UBS Wealth Management Americas. He shares his recruitment journey with us.

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Pablo Fuster

Success Stories: Pablo Fuster at Clearwater International

Pablo Fuster, IE MIF July 2015 graduate, started working at Clearwater International last April as an M&A Analyst upon completing a brief internship at a family-owned company in Madrid. Clearwater International is an international M&A boutique specialized in cross-border mid-market transactions, with presence in 8 countries across Europe and partnerships in Asia and US.

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Ignacio Armesto

Success Stories: Ignacio Armesto at Carrefour

Ignacio Armesto, IE EMBA 2015 graduate, joined Carrefour Spanish HQ last September as Head of Real Estate Management. Ignacio currently coordinates a team of five real estate professionals, architects, lawyers and economist that in turn manage real estate for 165 hipermarkets -shops of usually of more than 9,000 sqm. He has shared with us highlights of his path into Carrefour.

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Arnaud Van Branteghem

Success Stories: Arnaud Van Branteghem at IBM

Arnaud Van Branteghem, IE MIM 2016 student, will be joining IBM at Brussels as Business Consultant, upon graduating in September 2016. As a Business Consultant at IBM, he will work where business and technology converge. Business consultants partner clients to explore their most challenging business problems, bring new insights, offer perceptive advice and develop innovative solutions across a range of areas including strategy and processes, asset management, transformational projects and change.

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