IE has many things to offer for people at different stages of their careers. Some use the business school to change career paths, whereas others wish to delve deeper into an area they have an interest in. I recently interviewed Saswati Mitra, an IE alumna who had a remarkable story to tell. She had a background in English literature from college and a master degree, and she was a communications teacher in Mumbai. While working she volunteered in the Mumbai area and was involved in initiatives aiming to empower small groups of individuals to solve problems in their communities. This was her first contact with research work, and she soon gained much interest for it. After moving to Bangalore with her husband she was invited to join a start-up as a researcher, and decided to take advantage of such a great chance to learn quantitative skills. At the start-up she was exposed to many areas of business she did not have much previous knowledge about, and worked with international companies looking to develop products tailored for the Indian market. After spending four fruitful years at the Indian start-up quantitative research entered her DNA, yet she lacked in-depth knowledge of an area. Fully aware of her desire to stay within the field of research, she entered IE Master’s in Market Research and Consumer Behavior (MRCB). During the master, students complete three projects per term, and they are exposed to both quantitative and qualitative research methods, as well as knowledge on consumer behavior to help them interpret the information. She highlighted the role these projects played in teaching her to make the most of a limited amount of resources. In business resources are always limited in one way or another, therefore making effectiveness a key asset. At the moment she is a proud member of the Google User Experience in Emerging Markets team. She combines her hard skills and soft skills to gain a comprehensive understanding of how people interact with Google technology, and then uses that information to adapt products to developing markets and inform new product development. Google is a company that takes great care of its people, and Saswati has now become aware of how much a readily available meal and some leisure space can improve working conditions. At the same time she now has the chance to participate in projects from all over the world, benefitting from Google’s breadth in their work. She was kind enough to share some tips with current students to help them in their job hunt at Google and elsewhere:
- When reaching out to alumni, always explain the reason for contacting them in the first place. By introducing yourself and making it clear whatthey can help you with, you will leverage IE’s alumni network much more efficiently
- As Google is a young, energetic company they favor action oriented candidates. As such your CV should highlight actions that led to quantifiable improvements in an area. An objective measure of change is always better than vague statements.
From IE we wish Saswati great success in her position at Google!