A cover letter is one of the first things an employer sees when you apply for a job. Together with the CV, they may be the two most important pieces of paper you own as a young professional. However many HR
departments get so many cover letters they barely pay any attention to them. This is why some now argue cover letters should be more creative rather than standardized, whereas others reply that creative cover letters look unprofessional. Whatever side you are on, here are three reasons to use a creative cover letter:
- It’s a long shot anyway. Are you applying for a position you don’t think you can get? If you are pessimistic about your chances to land a job you really want, you may want to try a creative cover letter. It will stand out from the other cover letters and at least it will get more attention. Obviously if you are applying for a position at a consulting company, you probably shouldn’t write your cover letter in rhyme.
- You are applying for a creative job. If you are applying for a job in advertising, you will probably be expected to be more creative than an accountant (although creative accounting is a real thing, it can land you a cozy room at your nearest jail). Use your personal judgment when deciding what creative elements to include in your cover letter. Keep in mind the company culture and the country culture when doing so.
- It worked for this guy. A while back a cover letter stirred up quite a bit of controversy on Wall Street. The blunt honesty of the applicant surprised the reader so much he got the internship, and managed to attract the attention of many.
Find more about creative cover letters on:
- This Undercover Recruiter article
- Blogs from jobsearch professionals like this one
- Business Press such as Forbes
- Blogs about writing