Another article by BlueStep, our Career Partner, we want to share with all of you on How to create a LinkedIn targeted network.
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7 Steps to Build a Targeted Network on LinkedIn
After recently providing a case study of how LinkedIn can be used to build out your network through targeted networking, here is a step by step guide to help you get started. Just remember to leave old fears of online (or offline) networking in the past, and always be open to help others!
1. Be Specific. Go to the Advanced People Search on LinkedIn. Either search by company name in the main keyword filter to target specific organizations or use job / industry titles to be more generalist. Select the industries relevant to you in the filter below and define the target geographical location. If the results returned are too general use more filters and keywords to further specify your search. The company tab on LinkedIn can also be very useful but is sometimes unreliable if employees have entered their company name incorrectly or the company page is not active.
2. Find connections. Browse the search results and look for executives who you share groups with or have connections in common. If you have a connection or common group with someone, GROUP, 1st, 2nd or 3rd will appear next to their name. The numbers indicate the degree of connection – a direct connection (1st), a connection of a connection (2nd), or a connection of a connection of a connection (3rd). Being in their 1st or 2nd level network and sometimes when sharing a group, will allow you to message others without connecting directly.
3. Create connections. If you do not have any shared groups or connections with target professionals, look at the groups listed on their profiles and join the ones that match your background. This is a good way to ensure you are a member of all the most relevant groups to your industry or function, even when you’re not in a job search, and also allows you to send messages and connection requests to professionals in the same group. Get active in industry forums to connect with like-minded professionals and display thought leadership.
4. Make contact. Next, reach out to target professionals in a friendly and professional way – comment on shared groups or connections and state you would like to add them to your network. If they are open to online networking and think your profile is interesting they will accept.
5. Build Rapport. Once connected, the idea is to build rapport as you would any other relationship. Although this is targeted networking, do not announce you are looking for a job right away – although sometimes opportunities arise when you can be more direct, build your network with relevant contacts over the long term, so in 3-6 months or so, when you are ready to move, you will have a strong contact base to enquire for openings or just meetings for coffee to gather valuable information.
6. Keep contacts engaged. You should add regular industry or function focused status updates (one or two per day but once a week is also fine), posting links to interesting articles, and ideally including links to your own articles. You should also interact with status updates from your contacts in a friendly and professional manner, such as congratulating on new jobs or commenting on their posts. Your new contacts will see your interactions in the LinkedIn timeline and if they are active on LinkedIn, you will remain constantly on their radar.
In addition, if you find great industry reports or whitepapers, feel free to share with your relevant top contacts via a private message, always including friendly questions to continue to build rapport.
7. Take it offline. When you are in an executive job search, feel free to send brief targeted messages stating that you would like to know a little more about their organization, location or specific market, relating questions to your experience. If they are open you will have a chance to gather information and perhaps hear about opportunities they know of. And do not be afraid to take it offline – mention you are visiting the area and offer to go for coffee. For example: Hi ___, I have just finished a project with ___ and am considering relocating to New York. Being in financial services, how do you find the market is recovering in NY? Are organizations hiring again?
Overall, building your network online should be an on-going process for all senior executives and provided you are proactive with relationship building, new opportunities will soon come your way. Sign up to BlueSteps today and join our LinkedIn group to ensure you stay connected, visible and up to date with the latest in career management and the executive search industry.
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