If you think that there isn’t a place for personal blogging in the business world, you might want to update your logic. In today’s society, blogging is a phenomenon that reaches across all industries. You might not think you have much to blog about, but you would be surprised what you can come up with when you know your options. Listed below are three reasons why you should set up a personal blog today.
Express your personal brand and become more than just a faceless resume. Unlike the majority of networking profiles, personal blogs let you have control of your own content, format, and design. With this kind of freedom, you have the opportunity to showcase your personal brand.
Setting up a blog also provides you with the opportunity to set yourself apart from your competition. For business students, you might have a creative side that you don’t get to show off very often. Your resume might be very informative, but you cannot use it to display any kind of personality. Setting up a personal blog allows you to show your viewers aspects of your personality that don’t get to shine in class or during meetings.
Store all of your profile links in one place. Not only can you use your blog to showcase your personality, but it can also serve as a platform to store all of your online links. If you have a personal blog, employers can visit this one site to find anything they would ever need to know about you. Provide links to your LinkedIn profile, Twitter account, and resume so that employers don’t have to spend any extra time searching for you on the Internet.
Keep up with the latest industry news and publish your thoughts. If you are concerned that you won’t have anything to write about on your personal blog, write about what you already know. You should be keeping up on your industry’s latest news, so use your blog to post links to any articles that you find particularly interesting. Post any ideas you might have or your daily musings and you will be sure to impress your viewers.
How have you used your personal blog to set yourself apart from the competition?